I hear beer ads on the radio bragging about an easy drinking taste, and I for one am never sure what they mean by that. Is that a euphemism for beer brewed for those who don't like beer. What sort of target market are they after? One that finds too many beers have a difficult drinking taste. The other key phrase for our beer marketers seems to be ice cold taste. Again, this confuses me. I usually keep my beer in the fridge. Isn't that what determines how cold it tastes?